How to Learn ChatGPT and Crack the Code of Effectiveness Marketing
ChatGPT is Changing Business
Hey there, fellow small business owners and entrepreneurs! We get it, the digital marketing world can be a maze of complexity. But what if we told you there's a magic tool that can simplify one critical aspect of your online presence – your website copy? That's right, we're dipping our toe into the world of AI website copy, and we're going to break it down for you in simple terms.
I recently listened to a podcast interview with Jasmine Star of the Social Curator and she said something that struck me. She said something to the effect of
‘AI isn’t going to put you out of business. Your competitors using AI are going to put you out of business.’
I love that because I feel like sometimes we get scared of new technology, or if you’re like me, every time a new social platform rolls out, I find myself rolling my eyes and going, yeah no thanks! I just don’t want to take on one more thing right now, you know? But the good news is, with AI, you can use it as a massive time saver. It’s really pretty intuitive to use, once you understand a few things about it. The question is, how can you use AI to make your life easier?
Let’s dive in and find out.
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Good news - ChatGPT is not that scary!
Let's start at the beginning. You've probably heard whispers about using ChatGPT in your business, but what's the fuss all about? Well, it's the secret sauce behind creating compelling content without breaking a sweat. Today, we'll show you how this AI wizardry can elevate your game, even if you've never considered yourself a wordsmith.
The Growing Importance of Compelling Copy
Picture this: your website, your digital marketing, brochures and much of the content we write is leaned on heavily to help build our businesses. Just like a smile can win hearts, compelling copy can win customers. In the online world, words matter. They tell your story, explain your products or services, and convince visitors to become customers. The quality of words you write can be the difference between "meh" and "wow."
The Small Business Challenge
We get it; you're busy running your business. Who has the time to craft engaging product descriptions or do A/B testing with multiple email subject lines, right? But here's the kicker – the copy you write can make or break a sale. It's a challenge many small business owners face, and you're not alone.
Understanding the Technology of ChatGPT
Now, let's dive into the good stuff – using AI to write your copy. Why should you care? Well, it can save you time and boost conversions. Let's explore.
ChatGPT Can Unlock Effectiveness Marketing for Your Business
Time Savings: Instead of spending hours agonizing over words, let AI do the heavy lifting.
Improved Conversions: AI-generated copy is designed to engage and convert visitors into customers.
Cost Savings: Hiring professional copywriters can be expensive. AI can help reduce costs associated with content creation, making it an affordable option for businesses, especially startups and small businesses with limited budgets.
SEO Optimization: AI tools can suggest keywords, headings, and other SEO elements to improve your website's search engine rankings. This can help drive organic traffic to your site. There are other tools I’d suggest incorporating, but AI has been extremely helpful in helping me find more creative ways to use keywords and in writing page meta descriptions and such.
Reduced Writer's Block: If you experience writer's block or need inspiration, AI can provide ideas and suggestions to kickstart your writing process. Now you’ll likely need to edit what AI writes for you because you know your audience better than anyone and of course you want to put your own spin on it, but I always find editing easier than writing from scratch.
Content Variation: AI can create content in various formats, such as articles, product descriptions, FAQs, and more. This variety can make your website more engaging and informative. Maybe you’ve written a blog post and you want to use it to generate more content. Simply copy your blog post into ChatGPT (or another AI platform) and tell it to write an email, an instagram carousel post, a story video script, and 5 Pinterest posts that from that one blog post.
A/B Testing: AI can help you quickly create variations of your content for A/B testing, allowing you to determine which copy is more effective at achieving your goals. This can be especially helpful for headlines and email subject lines.
Data-Driven Insights: AI tools can analyze data from your website and suggest content improvements based on user behavior and preferences.
What ChatGPT Can and Can't Do
While AI can offer these benefits, it's important to note that it's not a complete replacement for human creativity and expertise. ChatGPT is pretty darn smart, but it's not a miracle worker. It excels at generating content based on data, but it doesn't have the human touch. You'll need to add that yourself. We’re not robots and it’s so important to make sure the content you’re putting out into the world is coming from you, is accurate, and has your unique perspective. The most successful approach for effectiveness marketing often combines AI-generated content with a human touch for editing and customization to achieve copy that reflects your brand voice.
How to Learn ChatGPT For Business
Before we jump into the world of AI-generated copy, remember the basics of marketing still apply. Establish who you are, what you do, and what makes you stand out from your competitors. Knowing your target audience and their problems is key. Oh, and don't forget your brand's tone of voice and writing style – they're like the spices in your content recipe.
Some things I like to include in my brand bio are my business name, what I do, who my audience is, my niche, and what sets my business apart from my competitors. My brand voice is another important thing to include. I’ll copy this and put it in my Notes app on my computer for easy access. Then I simply grab it and put it into my AI query anytime I’m doing work-related stuff on ChatGPT. I also like to include a goal for whatever I’m writing. If you’re asking it to write an outline or a blog post, you’ll want to specify what you’re hoping people get out of it.
Brand Bio:
Business name: I think you got this one.
What You Do: You can go broad or you can list services.
Target Audience: The more specific you can be here the better. If you serve different audiences, write them down and you can narrow down if you’re building content for one specific audience.
Niche: Not everyone has a specific niche, but if there is something you’re great at, you should definitely include it. For example, if you are a blog with great recipes, your audience might be for families, but your niche might be busy week night recipes you can do in 30 minutes.
Differentiation: You differentiation is more how you do things differently. Do you offer travel context to your recipes, or offer hacks on what to use if you’re out of an ingredient? If so, that flexibility might be part of what sets you apart from other recipe blogs.
Brand Voice: There are all kinds of great adjectives you can use to really highlight your brand. Are you funny, engaging, professional, confident, authentic, empathetic, playful, quirky, educational, friendly and approachable. Other things you can include are writing posts for a 6th or 8th grade reading level.Goal or purpose: This will likely be unique to each project you’re working on, but it’s a very good idea to include the goal of what you want your reader to get out of it, or if the goal is to sell a product, or convince a reader of XYZ perspective, this is helpful to state upfront.
Writing with ChatGPT
Now comes the exciting part – writing your content with AI. Depending on what you want to write, we’re going to use a series of inputs to help us give ChatGPT some parameters to help it deliver the right kind of content. In addition to our Brand Bio we just put together, we need to outline the project, outcomes and any call to action. Here is a good place to start:
Write a [Insert Project] for a [Business Type] for [Target Audience]. It should be designed to [Insert Project Goal] by highlighting the following areas: [Insert ideas, features, benefits etc. to help accomplish your project goal]. Please include a call to action at the end that will help to accomplish our goal. The target length is [Number Range of Words]. Should be written at [Reading Level] and the tone of voice should be [Insert Brand Voice].
Here is an example for an Instagram post for a Barbeque Food Truck.
Write a Instagram Post for a Barbeque Food Truck for Austin Tx Families looking to enjoy the waterfront. It should be designed to entice families down this weekend by highlighting the following areas: the barbeque brisket, mac n cheese and corn on the cob. Please include a call to action at the end that will help to accomplish our goal. The target length is 150 words. Should be written at an 8th grade reading level and tone of voice should be positive, energetic and professional.
I entered this into ChatGPT and got this in return:
🌟🍖 Hey Austin families, get ready for a sizzling weekend by the waterfront! 🌊 Join us for mouthwatering BBQ brisket, creamy mac 'n' cheese, and perfectly roasted corn on the cob. 🤤
Our BBQ brisket is slow-smoked to perfection, tender, and bursting with Texas flavor. 🤠
Indulge in our cheesy, gooey mac 'n' cheese, the ultimate comfort food. 😋
And don't miss our grilled corn on the cob, brushed with savory butter and seasoned to perfection. 🌽😍
🗓️ When: This weekend 🕒 Time: [Insert your opening hours] 📍 Where: [Insert your food truck location]
Bring your family and friends for a BBQ experience like no other! Tag your BBQ buddies and spread the word. See you there! 🎉🍽️
#AustinBBQ #FamilyFun #WaterfrontEats #BBQBrisket #MacNCheese #CornOnTheCob #AustinFoodTruck #WeekendVibes #FoodieParadise
Then take the output, and see how you can improve it. Maybe it’s too long or too short. Maybe you want to say, that’s great but make it funnier. Or you can just copy the statement, and edit it yourself. The point is, it’s a great starting point. I always tell my clients, it’s easier to edit something written than to sit down and write something from scratch. And this is what ChatGPT is amazing for - busting us out of our writer’s block!
How to Edit and Improve Your Results
AI is impressive, but it's certainly not perfect. It helps to add your personal touch or or maybe to adjust the tone of voice. Here's how:
Be Specific: Ask the AI to make it more casual/funny/witty/professional.
Take It Step by Step: Edit one paragraph or section at a time. Make it sound like you. You can ask AI to rewrite the paragraph to include some idea, or to be less formal sounding.
Examples of Success: Check out businesses that you admire. If you like what they’re doing, try to determine what makes it pop to you. Whether it's adding humor or simplifying language, the possibilities are endless.
Conclusion
In a nutshell, using ChatGPT to write your marketing content can be a game-changer for your business. It simplifies the process of creating engaging content for more effective marketing. So, why not give it a shot?
Ready to explore AI-powered copywriting for your own business? Go ahead and unlock the potential of ChatGPT – it might just be the boost your business needs. ! 🚀📝