“My experience working with Hunch Theory was absolutely fantastic. Dacie worked under a very tight timeline to create a website for my business that went above and beyond my expectations. I was particularly impressed with her ability to quickly gain an understanding of my business model and what I needed to convey through my website. I would highly recommend Hunch Theory!”

Rachael Diharce, IRD Advisors

SUMMARY

IRD Advisors was an exceptionally fun site to work on. Rachael had extensive experience in retail real estate development when she decided to strike out on her own, building a hybrid development managing company working with key development portfolios in the Boston area.

Her business is unique and her intention to work with just a few clients at a time meant that the key important features were to showcase the scope of her work and the range of properties she worked with.

She already had a logo and range of colors, so we used that to create her brand palette with fonts and backgrounds. We focused on clean design and photo-heavy pages with clear concise headlines and straight-to-the-point copy. The end result - a site that gives her credibility and gives her clients a quick snapshot of the skill and dedication she brings to the table.