BRIEF

Sarah Cowell is a stunning makeup artist that has worked in the industry for 10+ years. She’s expanding her array of services and needed a site that really showcased her talent and the range of styles and events she works with.

CHALLENGE

Sarah runs every aspect of her business herself from social media and promotion to booking and invoicing. She needed a site that she could update quickly and easily from her phone.

OUTCOME

• I worked with Sarah to understand the look she was going for (artsy bohemian) with a little bit of an edge. We built a color palette and added graphics to help bring in those aspects.

• We kept the site layout clean and straightforward, focusing on showing her range and experience and prompting viewers to book.

• Sarah has a strong social media presence so we integrated her Instagram feed into her page.