CLARINO

“I have had the pleasure to work with Dacie on a variety of marketing initiatives/branding concepts and have never been disappointed! Dacie can absorb concepts that might be super complex or very simple and then can translate them into a clear and beautiful marketing message that resonates with our customers. What's more, she did it on time and within budget! I'm always amazed by Dacie's creativity! I'd highly recommend Dacie for your next project!”

Tim Berglund, Clarino Sales Director

BRIEF

Clarino is a premium Japanese microfiber supplier. As a subsidiary to a multibillion-dollar Kuraray LTD, Clarino had many guidelines to follow. This website was geared toward footwear designers of legacy products and needed to tell the story behind the product in order to reinforce the perceived quality of their materials.

CHALLENGE

Clarino’s challenge was to tell the story of their processes, how the material is made, and highlight the benefits in a way that was both accessible and easily understood. To do this, we collaborated with a company to build video and infographics to show their processes and tell the story of their brand.

OUTCOME

• The video, copy, and other marketing collateral used to build the website, was able to be used in tradeshows, catalogs, and other brand marketing pieces.

• The mobile site is an easily accessible reference for designers and developers on the go.