Did you know that a few simple tweaks could dramatically boost your business website's performance? Here are the 9 key features you need in 2024.

Many small business websites are cluttered, difficult to navigate, or lack clear calls to action. This can frustrate visitors, leading to high bounce rates and low conversion rates.

Writing a personal bio can sometimes feel like an epic battle against writer's block.

In this guide, I’m going to introduce you to ChatGPT, an AI writing assistant, and show you how to use it to write a personal bio that truly reflects who you are. Feel free to use this guide to write your staff bios as well. I recently sent a list of questions to all the staff in a company I was building a website for and used ChatGPT to help write everyone's unique bios using this exact process.

According to famed advertising executive David Ogilvy “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

You need to think of your headline as that crucial first impression. It's what decides whether someone will dive into your content or keep scrolling. So, spending some extra thought on your headline is just too important to bypass.

ChatGPT is Changing Business

Hey there, fellow small business owners and entrepreneurs! We get it, the digital marketing world can be a maze of complexity. But what if we told you there's a magic tool that can simplify one critical aspect of your online presence – your website copy? That's right, we're dipping our toe into the world of AI website copy, and we're going to break it down for you in simple terms.

Digital Marketing can be overwhelming at first. It doesn't have to be so scary though. In this blog I'll break down the steps needed to get started with digital marketing as you grow and expand your small business through your website, search engine optimization, and online promotion.

If you’re wondering how to set up Google My Business, or even wondering whether you need to, keep reading. I’ve laid out step-by-step instructions for getting your business set up properly and how to use it to get more customers.

A good website needs to keep the reader’s momentum going, so we have to pull out all the stops that might keep them from reading on and clicking through. Here we’ll outline 12 ways to improve your website and keep those readers on the page!

When it comes to your business, having a good brand foundation set, can make the rest of your sales and marketing more consistent, fluid and effective. The problem is that taking the time to get it set up well, takes effort and doesn’t lead to immediately satisfying results, so people often like to skip past it. But trust me, you DON’T want to do that. I’ll tell you why. Imagine spending big money to have a website made, only to find that you didn’t tell the right story on the website and it left your customers confused. And if there is one thing I’m sure of, it’s that confusion loses customers.

Whether you’re using existing images, you’re having a photoshoot done, you’re using stock or styled stock photos, or some combination of these options, you need to start by considering a few factors such as budget and your website goals.

Choice of brand fonts also called typography, has become a bit of an obsession for me in the last few years. The more I design, the more I realized how critical font choice is when it comes to the design of any project.

When it comes to your website, first impressions matter.

It takes just 3 quick seconds (Yep, THREE SECONDS!), for a reader to decide whether they want to stay or bounce to a different site. I’ve said it before and I’ll say it again, confusion loses customers, so it’s crucial to clarify our message.

When it comes to your website, first impressions matter.

It takes just 3 quick seconds (Yep, THREE SECONDS!), for a reader to decide whether they want to stay or bounce to a different site. I’ve said it before and I’ll say it again, confusion loses customers, so it’s crucial to clarify our message.

Digital marketing shouldn’t be so scary!

People often get scared off by marketing because they see it as costly and time-consuming. There can also be guilt associated with marketing because for many small business owners, no matter how much they’re doing, someone will always tell them they’re doing it wrong or it’s not enough. This is because marketing is not black and white. There isn’t a set formula to getting it right. It’s not like “doing your taxes” where once they’re done you can check it off the list.