Portland Web Designer
& SEO Fanatic!

Hi, I’m Dacie Doucette, founder of Hunch Theory.

I work with businesses and organizations creating inspired websites that exudes both professionalism and personality without all the headaches of confusing web jargon, and a complicated, drawn-out site build. I aim to make the process as simple as possible for you so you can get back to running your business.

Your online marketing and website are supposed to work for you,

NOT drive you slowly insane! 

I’ve paired down the processes and techniques I used to market
multi-million-dollar brands and adapted them to help your business
increase profits and attract better-paying clients.  

I got into building websites because…

I got so frustrated working with big marketing agencies that were really skilled at overcomplicating projects.

I was the marketing director for a technical manufacturing company with multiple global brands under our umbrella. We needed a new company logo which turned into a 3-month process resulting in many unnecessary new assets such as a brand manifesto. ??? After the initial pitch that “manifesto” was never referred to again. What was the purpose? How much did we pay for that?

I hired an agency to build our company website and that also took several months, only to end up with an overly coded, complicated site that felt wonky from the get-go. I wasn’t impressed with the process, the timeframe, the cost or even with the end product. That’s when we started building our websites in-house and I fell in love with the process.

Eventually I left to start Hunch Theory with the goal to make beautiful, functional websites accessible to businesses run by everyday people.

A great website doesn’t have to take months to build, or be overly complicated, or cost $20,000. While there are some businesses that require that, most don’t. Telling the story of your brand or organization, in a way that speaks to your customer and makes them want to take action. That’s it. That’s the goal.

If your website isn’t making you more money than it cost to build, then we’ve missed the mark.

Check out our Google Reviews!

  • Hunch Theory did an incredible job!

    "Hunch Theory did an incredible job creating my website. Dacie is professional and extremely creative. She made the process easy from start to finish."

    Mingus Mapps

  • 5 Star website!

    "Dacie was fantastic to work with. I appreciate most her timely turn around for work, and patience in answering questions. Will absolutely use again."

    Vadim Mozyrsky

  • amazing job creating my website

    "Dacie did an amazing job creating my website. She quickly grasped what I wanted even when I wasn't very articulate about it. And her rates are reasonable as all get out!"

    Steve Novick

  • 5 star Google review!

    "Hunch Theory was incredible to work with from start to finish. Dacie helped us think through how to best present our information and was responsive and flexible throughout the process. Looking forward to working with her again."

    Beth Smith

The Theory Part—

Crafted through strategy & proven marketing formulas.

A formula doesn’t make it generic, it makes it impactful. There are so many marketing formulas that apply to building websites and the best part is that they’re simple and easy to use once you know about them.

There are a lot of strategies to getting your site found by your potential customers. It might be how you found me. None of that’s by accident. Search Engine Optimization (SEO) is a very competitive industry and it’s not for the faint of heart. I’ve invested hundreds of hours into learning how to make websites show up in search engines. It’s been a game changer for my business and I hope it will be in yours as well.

The Hunch Part—

INFLUENCED BY INTUITION, ART & STORYTELLING

This is the magic pixi dust part - where we take all the complexities and unique elements of your brand and organize the chaos into a site that tells your story. A site that feels cohesive and true to your brand.

A site that you’re finally proud to share.

Core Values

SMALL BUSINESS

I believe small businesses are crucial to the health and culture of our nation, our communities and our families. 

SOCIAL RESPONSIBILITY

I believe small businesses should improve and give back to the communities they serve.

EMPOWERING WOMEN

I believe that women-owned businesses will play a critical role in breaking the glass ceiling for the next generation. 

WORK/LIFE BALANCE

I believe work should be about life, not the other way around. My goal is to help your business thrive so you can stress less and enjoy life more.

Like every other smart business investment you make, your web design should pay for itself by bringing in more new business than it cost you to build.

Whatever state your website is in, I can meet you where you’re at. Let’s set up a free consult call to talk through any questions you have.